91% of the Housing Market is for the taking.

An immersive event format designed to drive immediate, real world business results

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Hear from the builders who have been there

Learn from a series of electrifying keynotes and sessions as 11 of the top builders from across the country share the secrets to their success.

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Build relationships with innovative suppliers

Meet with vetted industry leaders that are best suited to serve your specific needs through a personalized itinerary of boardrooms and meetings.

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Experience the show with top industry peers

Gain valuable perspective and share knowledge as you join other innovation- oriented executives in small, assigned peer groups throughout the show.

No wasted time, no wasted motion. Getting transformation right is about improving processes and building new partnerships.

Get a preview from our trailblazing advisors

Dennis Webb, Fulton Homes

With deep roots in retailing, family-owned Fulton Homes has been doing homebuilding differently for more than 40 years—they are world-renowned for their option selling process and take rates. We visited with Dennis Webb, an executive visionary who pushes the envelope non-stop.

Gena Kirk, KB Home

KB Home focuses on innovative design, personalization, affordability, and supplier partnerships to offer curated choices to their buyers. Hear our discussion with Gena Kirk, VP of Corporate Studio for KB Home, who also just happens to be leading KB’s latest ERP implementation.

9:00 AM - 10:00 AM

Registration, coffee and continental breakfast buffet

10:00 AM - 11:00 AM

Housing Transformation: Key Concepts & The Early Leaders

11:00 AM - 11:45 AM

Achieving Order-of-Magnitude Differentiation with Used Homes

12:00 PM - 1:00 PM

Lifetime Value Vision

1:00 PM - 1:45 PM

Dollars & Sense - Financing Requirements Implications

1:45 PM - 2:45 PM

The Market, Transformation & Valuation

3:00 PM - 4:00 PM

The Power & Profit of Personalization: Selling & Building Personalized Homes on a Schedule

4:10 PM - 5:30 PM

35-minute sponsor boardroom presentations

5:15 PM - 6:00 PM

Keynote: Transforming Home Building to Win More Buyers & Make More Money

Housing Transformation is about leveraging digital technology, process improvements, vendor collaboration and attitude adjustment to help builders expand well beyond their current 9 percent share of the overall US shelter market. To do it, we’ll need to reach and close more buyers, sell them more innovative, personalized homes to maximize revenue and satisfaction and tap into post-occupancy lifetime value as players with accurate documentation of the as-built home and buyers’ wants and needs. This keynote will cover the landscape of housing transformation from the actual to the conceptual, detailing examples of the early breakthroughs and visioning the additional leap forwards about to come.

6:00 PM - 7:15 PM

Connections Reception

8:00 AM - 9:15 AM

The Deal Makers: On-Trend & State-of-the-Art Finishing of Kitchens, Baths & Great Rooms

9:30 AM - 11:45 PM

35-minute sponsor boardroom presentations

11:45 PM - 1:00 PM

Model Homes to Finished Homes: Establishing a Culture of Showing What Sells!

1:30 PM - 5:55 PM

Scheduled 1-on-1 meetings & browsing

7:00 PM - 11:00 PM

Optional builder design center tours and after hours meet up

8:00 AM - 9:15 AM

Vendor-Builder Collaboration on Finishes for Sensational Sell- Through

9:30 AM - 11:35 PM

35-minute sponsor boardroom presentations

12:15 PM - 3:00 PM

Scheduled 1-on-1 meetings & browsing with lunch

3:00 PM - 4:00 PM

Leveraging Structures & Systems in New Home Differentiation

4:10 PM - 5:30 PM

35-minute sponsor boardroom presentations

5:15 PM - 6:00 PM

Keynote: Transforming Home Building to Win More Buyers & Make More Money

Housing Transformation is about leveraging digital technology, process improvements, vendor collaboration and attitude adjustment to help builders expand well beyond their current 9 percent share of the overall US shelter market. To do it, we’ll need to reach and close more buyers, sell them more innovative, personalized homes to maximize revenue and satisfaction and tap into post-occupancy lifetime value as players with accurate documentation of the as-built home and buyers’ wants and needs. This keynote will cover the landscape of housing transformation from the actual to the conceptual, detailing examples of the early breakthroughs and visioning the additional leap forwards about to come.

6:00 PM - 7:15 PM

Connections Reception

8:00 AM - 9:15 AM

Gaining Efficiencies with Panelization & Prefabrication

9:30 AM - 11:45 PM

35-minute sponsor boardroom presentations

11:45 PM - 1:00 PM

Establishing a Culture of Showing What Sells! Continuous Innovation on Structures & Construction

1:30 PM - 5:30 PM

Scheduled 1-on-1 meetings & browsing

7:00 PM - 11:00 PM

Optional builder design center tours and after hours meet up

8:00 AM - 9:15 AM

Solar: Generation, Storage, Distribution & Aesthetics

9:30 AM - 11:35 PM

35-minute sponsor boardroom presentations

12:15 PM - 3:00 PM

Scheduled 1-on-1 meetings & browsing with lunch

3:00 PM - 4:00 PM

Using Tech to Manage Client Experience

4:10 PM - 5:30 PM

35-minute sponsor boardroom presentations

5:15 PM - 6:00 PM

Keynote: Transforming Home Building to Win More Buyers & Make More Money

Housing Transformation is about leveraging digital technology, process improvements, vendor collaboration and attitude adjustment to help builders expand well beyond their current 9 percent share of the overall US shelter market. To do it, we’ll need to reach and close more buyers, sell them more innovative, personalized homes to maximize revenue and satisfaction and tap into post-occupancy lifetime value as players with accurate documentation of the as-built home and buyers’ wants and needs. This keynote will cover the landscape of housing transformation from the actual to the conceptual, detailing examples of the early breakthroughs and visioning the additional leap forwards about to come.

6:00 PM - 7:15 PM

Connections Reception

8:00 AM - 9:15 AM

How to Differentiate New vs. Used Digitally, Starting with the User Experience

9:30 AM - 11:45 PM

35-minute sponsor boardroom presentations

11:45 PM - 1:00 PM

Next Generation Digital Options Presentation & Selection

1:30 PM - 5:30 PM

Scheduled 1-on-1 meetings & browsing

7:00 PM - 11:00 PM

Optional builder design center tours and after hours meet up

8:00 AM - 9:15 AM

Leveraging IoT Home Data Streams for Insights & Revenue

9:30 AM - 11:35 PM

35-minute sponsor boardroom presentations

12:15 PM - 3:00 PM

Scheduled 1-on-1 meetings & browsing with lunch

No cost. No doubt.
We've got you covered.

Icon Hassle-free itineraries & travel

Hassle-free itineraries & travel

We plan your flights, hotel, and itinerary at the event—all personalized for your unique needs and interests. We take care of everything so you can focus on your goals.

Icon All Expenses Paid

All expenses paid

We cover all of our guests’ out-of-pocket expenses, including travel, accommodations, and meals. All we ask is your full attention, so you can get the most out of the event.

Icon COVID-19 safety protocols

COVID-19 safety protocols

We adhere to the latest protocols to ensure the health and safety of all of our guests, and people flow is precision engineered for the event to limit uncontrolled contacts.

Frequently Asked Questions

Housing Transformation arranges and pays for flights and hotel accommodations and provides complimentary registration for the Summit. Breakfasts, lunches and refreshments are also provided throughout the events. So out-of-pocket expense for attending are next to nothing.
Sponsors rank and select their meetings with you based on the info on your guest profile and preferences form (profile to be completed after you have signed up for the event). They seek guests who are interested in meeting with their company and are actively evaluating products in their category.
Guests will have up to 18 one-on-one meetings over the course of the event. As a guest, you’ll attend these meetings in the sponsors booths on the exhibit floor. One-on-one meetings are 15 minutes long and are determined by sponsors ranking submissions. Sponsors use the information in the guest profiles (completed after you have signed up for the event) to determine the best matches for their company. Sponsors use these meetings to determine possible business opportunities with guests by exploring guest needs and potential synergy with the sponsor’s specific products and programs.
Boardroom presentations are 35 minutes in duration and take place in meeting rooms at the event venue. You’ll travel to eight boardroom sessions with a group of nine or more of your industry peers escorted by a group leader. Sponsors present on a variety of topics, including new products, new support or builder programs that create a bottom-line impact for guests and product road maps. Case studies on successful deployment of sponsor products and services are common as well. Some companies take a focus group approach for part or all the boardroom time slot, asking guests for feedback on products and programs under development.
You have time each day at the beginning of exhibit hours to seek out sponsors not on your list of scheduled presentations and meetings. You may also meet with sponsors during the general sessions and networking events. If you’re interested in meeting with a specific company or contact, you can do so by contacting our guest relations department for an email introduction and contact info.
Guests agree to attend the Summit from start to finish, including six general session presentations, eight boardroom presentations from sponsors and up to 18 one-on-one meetings with sponsors in the exhibits. You’ll also have open time during exhibit hours to visit with sponsors you’re not scheduled to meet.

Transform your business to transform the market