Sell Your Best New Products To and Through Builders

Introducing and publicizing new finishes is one thing, and getting naturally slow-moving builders to take the leap on new products and invest in the assets and processes required for sell-through is another.

Finishes is designed to help you go faster and deeper with builder innovators, with a special focus on influencers in general management, sales, marketing, design and options and strategic purchasing leaders.

Here’s your chance to address key elements of true sell-through like merchandising, marketing and subcontractor collaboration, so you’re moving well beyond lead gen with builder innovators and going fast toward opportunity realization.

Download our sponsorship prospectus to see a sample of representative sponsorship packages, including category exclusive signature sponsorships.

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Powerful Hosted Event Model

Leveraging AE Ventures’ uniquely powerful hosted event model, we’ll drive deep, focused interactions between building product manufacturers and key implementers to develop a shared vision, map out collaboration and accelerate implementation.

The summit will help vendors:

  • Establish and accelerate sales relationships with the biggest and most progressive homebuilders in America
  • Present with impact to top companies in a high-quality setting at a strategic moment
  • Get feedback from top builders on new and under-development products and programs
  • Initiate sales follow-through in an orderly, trackable, high-quality way with the biggest and best builders
  • Break through with tough to reach decision-makers
  • Collaborate with builders on sales and marketing assets for finished home selling scheme—collateral, visual merchandising elements and demonstration materials
  • Develop team selling, marketing and implementation relationships with complementary manufacturers that are part of an overall ensemble or solution

Finishes Vendor Sponsor Product Scope

The Finishes segment of Housing Transformation encompasses a broad range of interior and exterior finishes as well as sales and marketing technology.

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Guest/Audience Profile

Finishes decision-makers from companies building 50 or more homes per year including:

  • Executive Management
  • VPs, Directors and Managers of…
    • Design/Options
    • Marketing/Sales
    • Strategy
    • Purchasing

Contact a Sales Rep

A System for Success

Using AE Ventures proven hosted event format, The Housing Transformation Summit enables builder buying teams to dive deep on the opportunities and challenges of transformation.

High quality general sessions, boardroom presentations and intensive one-on-one interactions with vendor partners will drive progress in two key areas – Finishes and Structures.

Learn About AE Ventures