The HTS Advisory Council seeks to show how builders can substantially differentiate the structures and finishes of their new homes, engage and sell to more buyers, sell more of the features they want, and tap into lifetime value. Members are willing to share their insights and experiences to help move the industry forward toward a bigger share of the overall home purchasing and improvement market.


Jeff Ainslie

President of Sales, Operations & Finance, Ainslie Group Inc.

LinkedIn Website

Jeff Ainslie has almost 50 years of direct, hands-on experience in the shelter industry including both residential and light commercial construction, focusing on land development, single-family communities, low-to-mid-rise multi-family housing and a full range of homes from 1,500 to over 10,000 SqFt. All together he oversees about 2 dozen entities that generate in excess of $75MM in Annual Revenue. Amazingly, he still finds time for family, friends and helping emerging entrepreneurs.

Richie Eubanks

President, Hughston Homes

LinkedIn Website Video

Richie Eubanks launched his path of success in the industry through his Real Estate career with Keller Williams. In January 2017 he brought his talents to Hughston Homes and helped further establish Hughston Homes Marketing, Inc. – a brokerage which specializes in new construction. Richie’s previous association and efforts with Hughston Homes combined with his established experience among the many facets of Real Estate led him to become the Managing Broker for Hughston Homes. Leading a strong team of New Home Sales Specialists and Realtors, Richie and his team are active throughout vast regions of Georgia and Eastern Alabama, as well as Tennessee.

Dan Faina

Division President, Williams Homes

LinkedIn Website

As the Southern California Division President of Williams Homes, Daniel Faina provides strategic leadership and plays an integral role in acquisitions, design, and development within Williams Homes' growing portfolio of communities. During his tenure at Williams, Dan has spearheaded the development of numerous communities in Southern and Central Coast California, Idaho, Montana, and now in Northern California and Texas. Along with Williams Homes’ executive management team, Dan is continually expanding and redefining the company’s business plan to satisfy everchanging homebuyer demands and market opportunities.

Chris Hartley

VP of Sales, K. Hovnanian

LinkedIn Website

Chris Hartley has nearly two decades of New Home Sales Experience in various roles across the industry. In addition to his current role as Vice President of Sales for K. Hovnanian Homes in DFW, Chris is a Certified Trainer for the Texas Real Estate Commission, frequent contributor to industry leading publications, a guest on numerous industry podcasts, and a highly sought out public speaker. Chris has worked with both public and private homebuilders across the US. He has won numerous awards on a local, regional, and national level including the inaugural Gold Award at The Nationals for One to Watch through the National Association of Homebuilders. He is an active member of the Zillow Builder Advisor Board as well as a Board Member for AtlasRTX. Chris is an advocate for the American Cancer Society, being named a three-time Corporate Hero and is part of Team Determination participating in half and full marathons having raised over $200,000 fighting for the cause. His latest adventure was completing a full Ironman Triathlon on behalf of the National Angels, a Foster Care Organization Chris is passionate about as well as complete his first children’s book series in 2022.

C.R. Herro

Executive Vice President, Bettr Homes

LinkedIn Website

C.R. Herro leads operations to align supply chain, trades, and industry stakeholders to evolve the building industry and align turn-key panelization, ESG focused building and consumer value to establish better comfort, healthier air, and zero energy residential. He earned a Bachelors of Science at Arizona State University in Physical and Life Science, a Masters in Environmental Science from Governors State, a Masters in Environmental Engineering from Illinois Institute of Technology, and a Masters in Philosophy from Arizona State University. CR has spent 20 years within Fortunate 500 companies driving innovation and the supporting change management. He is on the RESNet ANSI Standard Development Committee, the Board of Directors for the Energy & Environmental Building Alliance, the technical committee for the Leading Builders of America, and Ibacos' best practice research alliance. CR speaks nationally to advance the industry, regulations, and associated stakeholders in adopting credible improvements to the function, performance, and value of new homes.

Gena Kirk

Vice President of Studio Operations, KB Home

LinkedIn Website Video

With 20+ years of experience at KB Home, a Fortune 500 company, Gena has helped to redefine the way home builders generate option revenue and the homebuyer’s design studio experience through her vision, innovation, and leadership. Paramount to her success has been Gena's ability to streamline and standardize companywide processes & procedures, employee education approach, studio branding and product merchandising throughout the organization. Gena's implementation of web-based solutions and reporting has led to increased customer satisfaction and brand recognition while improving operational efficacies. Gena is recognized as an industry leader in interior design trends and design studio strategies.

Ryan Leusch

CTO, S2A Modular

LinkedIn Website

Ryan Leusch is the Chief Technology Officer for S2A Modular. He was born with an intrinsic fascination for technology, and with more than 20 years of experience in the industry, Ryan's passion and knowledge has driven his success. He has held significant roles in a variety of projects throughout Southern California, ranging from small residential designs to large commercial designs. Ryan specializes in renewable business development and is an expert in combining the smartest, greenest and most superior solutions in the industry. As CTO, Ryan reviews all legislation related to technology on a daily basis to quickly implement the latest improvements in products and services. He is a regular attendee at all top industry trade shows and using his large network of colleagues, he contributes to several thought leadership user groups and industry think tanks.

Ken Peterson

VP Sales & Marketing, Shea Homes

LinkedIn Website

Ken Peterson has over 35 years of experience in the new home industry with 25+ as the Vice President of Sales and Marketing for Shea Homes' Arizona Division. During his time at Shea Homes Ken has led his team through the best and worst economic times while earning some of the highest local and national industry awards along the way. He is widely regarded as an industry expert by trade partners, peers and media. To date, Ken has managed over 30,000 new home closings, ultimately earning him a self-proclaimed “Ph.D. in Sales Success”.

Ken Pinto

Author & Owner, Kenzai USA


Ken Pinto is the author of “How Much Is the Milk?”, a practical roadmap for business leaders interested in solving supply chain issues, and founder of KENZAI USA, an international supply chain solutions company. In his newly released book, Pinto shares secrets and offers sustainable solutions for some of the biggest building industry obstacles and opportunities. With more than 40 years of construction industry experience coursing through his veins, Pinto is an accomplished carpenter, mason, plumber, electrician, steel worker, heavy equipment operator, surveyor, project manager, and a 21-year veteran of the commercial construction industry. He worked for 19 years as Supply Chain VP at Shea Homes, Pulte Homes, Standard Pacific Homes, and Toll Brothers, and is a sought-after speaker on global supply chain management. Pinto contends that the supply chain is less about raw materials, manufacturing, ships, planes, trains, and trucks, and more about people and relationships, resolving to help businesses transform transactions into interactions. A former Navy Seabee, Pinto’s journey in the construction industry began at the tender age of 11, serving as a master carpenter’s apprentice. Fluent in Japanese, Pinto is also a contributing writer to various homebuilding industry publications and newsletters.

Bob Rademacher

President, Kolter Homes


Bob started with Kolter Homes in 2010 by opening their first Cresswind community. Since that initial opening, the Cresswind brand for active adults has expanded to four states and six cities. Prior to Bob’s current role with Kolter, he was their Area President for the markets in Georgia, North Carolina, and South Carolina. Bob’s 30-year career in homebuilding includes management positions for Del Webb, Pulte Homes, Ryland Homes, and Taylor Morrison.

Patrick Tighe

CEO, Eden Development


Patrick Tighe is a real estate developer and attorney who previously served as General Counsel and Chief Operating Officer of an Austin real estate development firm with a $500 million portfolio of assets. His personal development projects include the development of a 94 acre subdivision and construction of various single family residential homes.

Dennis Webb

VP, Fulton Homes

LinkedIn Website Video

For the past 25 years Dennis has served as Vice President at Fulton Homes, where he oversees sales, marketing, operations and the Fulton Homes Design Center. Dennis has leveraged modern technology along with his past retail experience to help transform the company into one of today's most advanced homebuilders in the country when it comes to customer experience, operations, and marketing. He served on the city of Tempe’s Development Review Commission for 12 years and is currently on the Board of Directors for the Energy & Environmental Building Alliance.

Joan Webb

Advisor & Former CMO, The New Home Company

LinkedIn Website

Joan serves as Advisor and Former CMO for The New Home Company. She joined New Home not long after the company was founded in 2009 and since that time has played an integral role in establishing the company’s brand through a commitment to architectural excellence, award-winning buyer experience, customer service and innovative, technology forward marketing programs. Joan has more than 25 years of experience in the homebuilding industry. Prior to New Home, Joan led the interior design team of a Dubai-based international developer. Before that, she was Vice President of Sales, Marketing and Design for Laing Luxury, the luxury homebuilding division of John Laing Homes. During her career, Joan has served other top builders including Brookfield Homes and Taylor Woodrow Homes.


Keith Anderson

President, On3

LinkedIn Website Video

Keith is a successful entrepreneur and a former top executive for companies all over the country. Keith recently retired as Executive Vice President of Operations from NVR, Inc., one of the nation’s largest homebuilding and mortgage banking companies. Prior to that, he headed up operations for the automotive and industrial business for Avery Dennsion and was a plant manager for Harland Clarke, the second largest check printer in the nation. Originally from Stoughton, Wisconsin, Keith earned his degree from The University of Wisconsin-Stevens Point in business administration in 1985.

Nick Brown

President, Build Smart

LinkedIn Website

Nick Brown is a Certified Energy Analyst (CEA) for residential construction and an Associate Energy Analyst (AEA) for nonresidential construction certified by the California Association of Building Energy Consultants (CABEC). He has maintained his certifications for 2008, 2013, 2016, and 2019 code cycles. Nick is a Subject Matter Expert on the Energy Code Ace statewide education team and teaches classes for Southern California Edison on Net Zero Design, All-electric Homes, Heat Pumps, and Selling Clean Energy Homes. As part of a CalSEED team, Nick is currently researching phase change material applications in HVAC systems. Nick was elected to the Board of Directors of CABEC beginning in 2018.

Marc Lamoureaux

President, Alpha Vision

LinkedIn Website

Marc Lamoureux is CEO co-founder of Alpha Vision, a leading technology firm specializing in digital marketing for new home sales since 1993. His enduring awareness of the latest and greatest in visualization technologies combined with his knowledge of the ever-evolving homebuilding market make him an invaluable collaborator to many of today's leading national builders including DR Horton, Pulte Group, Shea Homes and more. Marc’s passion is to bring the new home buying experience to new heights of sophistication and success.

Regina Marston

President, Engage Marketing

LinkedIn Website

Regina is a passionate marketing executive with over 20 years of experience leading and directing the marketing and advertising activities for a variety of companies and organizations. Her background and experience include developing integrated marketing plans and budgets that deliver ROI, managing advertising, public relations, social media, experiential events, education platforms, website development, and content strategy, all while leading her teams to deliver results while having fun and meeting challenges with a spirit of collaboration and excellence.

Gary Means

National Builder Manager, FBC Mortgage

LinkedIn Website

Gary Means is the National Builder Manager for FBC Mortgage, LLC. In his 29 years in the industry, Gary has created, managed, and originated for some of the nations’ top homebuilders, including Brookfield Homes, DR Horton Homes, KB Homes, Richmond America, Shea Homes, and others across the country. Gary is also managing and developing FBC Mortgage, LLC’s various marketing service agreements, alliance and venture structures for homebuilding, real estate, and relocation companies. He has gained a wealth of great management, business development, structural, and operational skills from engaging with the industry’s best.

Mike Moore

Moore Leadership & Peak Performance

LinkedIn Website

Mike Moore is a featured keynote speaker, leadership, sales and employee development coach as well as co-author of Build Trust: Elevating Life, Relationships and Business. He is recognized by Builder & Developer Magazine in their annual Who’s Who in the Homebuilding. In April 2018, Mike was ranked by Klout in the top 1% on Leadership, Leadership Development, Peak Performance and Sales. In July 2019, Twitter ranked Mike #1 on Leadership, Leadership Development, Sales Training, Peak Performance, Employee Development, Keynote Speaking and Homebuilding.

Melissa Morman

Builders Digital Experience

LinkedIn Website

Melissa Morman is a member of the original founding executive team of BHI/BDX (Builders Digital Experience) and currently serves as the company’s Chief Experience Officer, managing b2b marketing, sales, and the customer experience. As a woman at the highest levels of what has historically been an industry led by male executives, Melissa has a track record of success in the corporate and non-profit worlds. A sought after public speaker, Morman is a recognized expert on sales, marketing, and CRM. Melissa advises top executives of Fortune 500 and smaller companies in the homebuilding, real estate, and building products industries on the digital transformation of their business.

Monica Wheaton

Director of Customer Success, ECI Mark Systems

LinkedIn Website

With over 25 years of service providing support for the home building industry, Monica has vast experience in strategic leadership, marketing and customer support. As the Director of Customer Success for the Residential Home Construction Division at ECI, Monica is focused on supporting clients by identifying the resources they need to be successful in meeting their business goals. Prior to joining ECI, Monica worked at Builder Partnerships and led the development of a multi-sided platform aimed at increasing networking opportunities, simplifying the rebate submission process for builders and manufacturers, and leveraging data to provide market insights and key reports. She oversaw the relationship management team to grow membership and increase participation and return for members.

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